Letlotlo - ke karolo ea bohlokoa ea boikarabello

The thepa ya khampani - thepa, o ne a ena le e na le lintho tse bonahalang, tsa lichelete le non- dintho ho leka-lekana lakane. A re hlahlobeng e mong le ba bona ba ka ho qaqileng.

thepa bonahalang emela foromo ea sebele ea thepa. sehlopha sena se akarelletsa mehaho e le mehaho, hammoho le naha eo ho eona ba ile ba ba a haha, mekgwa le lisebelisoa, ho etsa thepa thepa. Ho phaella moo, karolo ena ba ne ba ka nkoa e le metšoasong ea lihlahisoa tse tala sebelisoa, matlotlo le mafura le tse ling.

Ka lehlakoreng le leng, khopolo ea "letlotlo lichelete" - ho mefuta eohle ea liletsa tsa lichelete. tlhaloso ena e akarelletsa litlaleho tse receivable, le dipeeletso tsa linaheng tse ling, ka tjhelete e ya tjhelete ka letsoho, maano inshorense le balebedi, hammoho le tse ling tse ngata.

thepa Intangible kenyeletsa tokelo ea ho sebelisa thepa ea kelello e ka tshebetso tlhahiso, le ditokomane tsa mokhatlo o hlophisitsoeng. sehlopha sena se akarelletsa ka tloaelo a kgwebo le logos le na, dipatenteng tse sa tšoaneng le tse ling.

Thepa: boikarabello

Joaloka litsupa mangata a moruo, nahana ka khopolo ea ho sete ya litlhaloso tse khethollang ho tloha lintlha tse sa tšoaneng tsa pono. Mohlala, sohle se ngotsoeng ka holimo e etsa hore ho ka khoneha ho utloisisa hore "letlotlo" - khopolo eo e haufi-ufi amanang le bobeli le mosebetsi ya moruo ya kgwebo le tshebetso tlhahiso. Leha ho le joalo, nahana ka khopolo ea emelang batla poleloana e reng ka karolo ea ho lakane ho leka-lekana. Kahoo, letlotlo le - ke karolo tšoantšetso ea ho hlophisoa le boleng ba khampani thepa.

tlhophiso

Hona joale, ka thepa ea khamphani ba arotsoe ka lihlopha tse 'maloa ho itšetlehile ka mefuta e fapaneng ya ka litekanyetso. Mohlala, ho na le phapang e o entsoe pakeng tsa hirisetsa le ipatlele thepa ka le letona la ho beng; ke tekanyo ea ho tsa kontane feletseng ka thōko, high-, low- le matlotlo tseo e seng tsa mokelikeli. Ho itšetlehile ka mohloli oa sebopeho - letlooa le tebileng, le mofuta wa seabo potoloho ea tlhahiso ea bo-rasaense ba mehleng ea kajeno hlwaya fetola maikutlo a ka le ho bao e seng hona joale thepa.

mekgwatiriso

Leha ho le joalo, ho sa tsotellehe e itseng ho se tšoane ka mantsoe, litlhaloso tsohle tse teng likhopolo tse ka holimo li bontša litšobotsi tse khōlō. Ho na le tse tharo feela:

1. Ketsahalo, e ile a thusa ho lahla phaello e ho tswa ho tshebediso ya thepa efe kapa efe e neng ke khampani, e se e etsahetse.

2. kgwebo (mokgatlo) o na le matla le ho rua molemo ho sebelisa letlotlo la. Sena le sona se na le matla a ho laola ho molemo o feletseng oa phaello ya.

3. Hantle thepa sebetsa - le monyetla oa sebele ho fumana melemo e moruo, a fana ka tšebeliso e bohlale ea maikarabelong joale.

E thehiloeng holimo re ka fihlela qeto ea hore letlotlo le - ke maruo a fumaneha ho khamphani le ho ameha ka ho feletseng ho hlahisa thepa le ditshebeletso.