POS-thepa - ke eng? Types of POS-thepa. Ho etsa thepa le tlhahiso ea POS-thepa

Advertising o leka ho fumana moreki kae kapa kae, 'me ea bohlokoa ka ho khetheha ka susumetsa boitšoaro ba moreki o na le rengwa thekiso lintlha. Advertising Hardware Stores libaka bitsoa thepa POS. Likarabo potso ena: POS-thepa - ke eng le hore na li entsoe? Re hlalosa mefuta e ka sehloohong 'me litšobotsi tsa bajari tsena.

POS-thepa: hore na ke eng le hore na ke hobane'ng ba lokela?

Ntshetsopeleng ya papatso mecha ea phatlalatso e etsa hore ponahalo ea mefuta e sa tšoaneng le mabitso. Ka ho toba le, lentsoe «POS-thepa" le bolela ntlha ya thekiso - thekiso ntlha, 'me sena se tse fapa-fapaneng tsa papatso e bua ka sohle seo ke karolo ea limmarakeng moralo. Ba ka ba fumanang ka litsi kgolo mabenkeleng le mabenkele tse nyenyane, ba li etselitsoe ho susumetsa boitšoaro ba moreki ea a le makhatheng a se reka.

Histori ea ho hlaha ha POS-thepa

Ho etsa ka-lebenkeleng libaka hlaha hoo e ka bang 'moho le mabenkele le haholo. Se tebileng Mehleng e Bohareng, o ka bona moralo tsa menyako ea ho mabenkeleng litsela fetisisa bonolo. Qalong, bana ba ne ba matšoao, tagged theko, empa butle-butle ho menyetla e le ho araba litlhoko tsa batho e ile ea eketseha papatso, tlhahiso ea POS-thepa e atile. Boom papatso ho POS ketekeloang hong le qaleha ea mabenkeleng intša tšebeletso ea mathoasong a lekholo la bo20 la lilemo. 'Me ho tloha qetellong 21 ka. tlhahisong ea POS-thepa e ba mekhoa e fumaneha hohle papatso.

Features ya pono ea POS-thepa

libakeng Advertising thekiso hangata e nkoa e le e elements tsa tlhaho la tsa ka hare le ho tsamaya. Ka hona, moreki ha hlaha ho khesoa kapa bohloko itšoara joang ka melaetsa e sa tšoaneng papatso hare lebenkeleng. A pele le boitsebiso bo rutang mecha ea phatlalatso ea kopana le esita le mohau oa ho moreki, hobane ba mo thusa ho etsa khetho.

mesebetsi

Ka POS-thepa papatso abeloa mesebetsi multiple:

- hohela tlhokomelo ea bareki ho sehlahisoa itseng. sebopeho se hlakileng le placement ka libaka haholo-holo le hlaheletseng lumella POS-thepa totobatsa sehlahisoa itseng har'a batho ba bang ba bangata ba ka a liluloaneng le lebenkeleng.

- Khopotso ea hore ho hlokahala ho reka: papatso libakeng tsa Checkout kapa mokatong khoebo ka eketsa thekiso e loketseng ha e le hantle hore moreki fumanang lintho tseo re lebetse.

- The susumelletsa ho etsa reka hona joale: boitsebiso bo mabapi le litheolelo le ho phahamiswa sutumetsa moreki ho reka sehlahiswa ka motsotso ona.

- Navigation bareki le mokatong oa khoebo: dihlopha sehlahisoa tlhabilwe botlhale lumella baeti u se ke ua lahleheloa ke ka lebenkeleng, thusa ho fumana sehlahisoa se nepahetseng le se bopa le tikoloho e phutholohile.

- ho bopa dikgaolo mabenkele sebaka: karohano ya sebaka le a liluloaneng ka lefapha la ba atisa ho etsa hore pono ea sebaka phutholohile haholoanyane.

- Laola tsela moreki ka lebenkeleng: papatso khethehileng thusa tlisa moreki ka ho toba sehlahiswa.

- And feela mesebetsi papatso: ho hōlisa le ho tlhahisoleseding e mabapi le sehlahisoa sa, ho sebetsa ka memorability le recognizability ya cha e.

Melemo ka sehloohong

Melemo ea POS-thepa ke khanya ea bona, ba ile ba ba ka ho phethahetseng hohela tlhokomelo, le hore moreki a hloka boitsebiso bo eketsehileng ha u etsa reka. O ne a hloka ho motivator eketsehileng ho khetha ho tloha tse fapa-fapaneng mekhoa e meng ea ho thepa e itseng. Ka hona, le papatso joalo hase eena ea bakang ho teneha le ho hana (ha hantle sebediswa) le ka thabo o ile a amohela ka ho moreki, o ile a ha e esita le hlokomela hore matšoao ana e khanyang, lifolakha, wobblers, joalo-joalo - ho phatlalatso.

libaka tsa bodulo

Hona joale hore re araba potso e "POS-thepa? - se e", Nka hlahlobeng sebaka eo ho eona li ka hlaha. Ho na le libaka tse 'maloa:

- Outdoor Group. Ke sohle seo e bontša ho moreki oa ho ba teng ha sehokelo sa. Ho ka ba showcases, bewa ga matšoao tseleng le litselaneng, mona hape ho kenyeletsa moralo pele, marulelo a tlhomamiso, signage. Leha bafuputsi ba bang ba bolela hore tsa morao-rao mefuta e meng ea papatso ntle.

- Entry sehlopha. Hona ho kenyeletsa moralo monyako tsohle lebenkeleng, ho lipontšo, pegatinas ka mamati, mabokose a le ashtrays monyako, litšiea.

- Trade Hall. Sena se akarelletsa ho tsamaya, Mobiles, mokatong Grafiken, diphanele khantsitsoe.

- Checkout area. Ena ke "chesang" sebakeng seo khothalletsa reka ka lepotlapotla, liraka mona behoa, lipontšo, Coin lipane.

- dipalelo Zone. Clearance ya thepa placement ke ea bohlokoa haholo bakeng sa thekiso, kahoo ho na le e lokela ho ba ho hongata hoo ya tlhahisoleseding ho thusa moreki libakeng tsena li ka behoa theko tags wobblers, talkers raka, athe, liraka le liraka.

Mefuta e tloaelehileng ea POS-thepa

Hona joale ke nako ea ho nahana ka mefuta e fapaneng ya papatso ka nako ya e rekisoe. Ho tloha papatso enoa o etsa mesebetsi e mengata, ho na le mefuta e fapaneng ya POS-thepa. Le ke jwa ba tla tsoela pele ho qapa mekhoa e mecha ea ho tšoasa tlhokomelo ea moreki ho feela.

Ho tloha mathoasong a lekholo la bo20 la lilemo, ho hlahisa-thepa POS ka lebaka la ho sebopeho sa mefuta e sa tsoaneng tsa moetlo papatso joalo. mefuta Tsena li akarelletsa tagged theko,-poster, liluloana, a liluloaneng le matšoao. Kajeno, mofuta ona wa ea mecha ea phatlalatso li fetola, ho na le thepa e ncha, phethahetseng le melao-motheo ea ikamahanya, kahoo ka potso ena: "POS-thepa:? Se e" ho na le hape, ha se kamehla ho bonolo ho utloisisa hore na ketsahalo o bua ka papatso. Joalo, le diselefounu tsa liraka le a liluloaneng, ditab papatso ka likariki le libaskete tsa mabenkeleng kapa ka lichelete tsa tšepe mosebedisi ha a hlokomela hore papatso, empa ena ke mokhoa moholo ho lokolla sehlahiswa tloha tlhōlisano e le.

mefuta e sa tsoaneng ea kajeno

Kajeno, ntshetsopele ya POS-thepa - ke kaofela papatso indasteri. Boitshomololedi mafolofolo susumetsa papatso chitja. Technology lumella u ho bopa buka e ikhethang POS-thepa. ke eng e le kamoo u ka sebelisang ka mokatong khoebo ka hase kamehla araba esita le litsebi li. Ka mohlala, buka e ikhethang 3D-phehiloe khang kapa pegatinas fatše lumella ho hopotsa bareki ba sehlahiswa ka ntlha ya e rekisoe.

Ho mefuta e sa tsoaneng ea kajeno ka akarelletsa papatso POS-thepa:

- Jumbo. Sena inflatable banana disampole sehlahisoa o pharalletse atolositsoeng. merero joalo sheba hlollang haholo, hohela hloko, ho le bonolo ho bokana le ho tsamaisa.

- Mobile. Tlhahiso ea POS-thepa ea mofuta ona ke haholo e ka bolokang tjhelete, empa phello ea e haholo phahameng. Emisitswe moralo dumella sehlahiswa ho sutumelletsa haufi le mahlo a moreki e.

- Hard-poster. Ba ne ba boetse ba bitsoa lipalo kgolo ya, hobane ba litšoantšo ba batho bao ho buuoang kapa linaleli tsa papatso khōlong ea batho.

- Light mabokose. tšehetso ena e tsoa ho e bapatsa le ka ntle, ke luminous phanele a ka molaetsa oa papatso.

- Pallars. Ke sebopeho ya khutlonnetsepa le le manakana a potolohang tsamaisa papatso bokaholimo ka mahlakoreng 4.

- Akrilayts. Ho totobatsa sefofane ngotsoe ka cha lebitso. Ba ka beha ka a liluloaneng le liraka.

Ho ea batla menyetla e mecha ea babapatsi li qapa mekhoa e mecha ea ho hlahisa papatso ho mokatong lebenkele, kahoo ho na le mecha ea litaba tse kang nekhengery - pampiri mehele ka molaetsa oa papatso, e tsofetseng ka melala ea libotlolo, leihlo-ba khaotsa - litšoantšo tse fapa-fapaneng, dividers, matšoao, beha ka thepa liluloaneng , pegatinas e pegatinas tse sa tšoaneng tseo ka beha kae kapa kae.

thepa

Indasteri ea papatso e kamehla batla bakeng sa thepa e atlehang ka ho fetisisa le tse chipi tsa mecha ea phatlalatso ea papatso. tlhahisong ea POS-thepa theknoloji e ba e rarahaneng ho feta 'me e hloekisitsoeng, pakane ea ho iphetola ha lintho ena - ho fihlela bokgoni lebetsoeng le. Advertising leka ho ba atlehang haholoanyane le litšenyehelo. Boitsebiso ho fetisisa ho fihlella tse mefuta eohle ea pampiri le lebokoso. Tags,-poster, diflaya, lifolakha ka entsoe ka thicknesses e fapaneng ya pampiri. Lebokoso etsa dispensers bakeng sa limemo, papatso e emela, ema, lipalo hōla. mekhoa ea khatiso e ka sebelisoa ka tsela e fapaneng ho itšetlehile ka specifics ea e jallang ba. Ho lelefatsa bophelo ba bajari sebediswa lamination.

Polasetiki - lintho tse bonahalang e mong tloaelehileng haholo. Sona ka sebele u ka se etsang hoo e ka bang tsohle .. The a liluloaneng, liraka, Mobiles, wobblers, joalo-joalo Production ya POS-thepa ea lintho tse bonahalang ena ke ho fetisisa litšenyehelo. bajari polasetiki tse theko e phahameng ho feta pampiri, empa bophelo ba bona ke ka makhetlo a mangata ho feta.

Ke thepa ea morao-rao tse kang lesela la acrylic, mabone LED, LED-phanele a le backlight, Neon moralo le esita le "pampiri ea elektronike."

thepa tsena ho etsa hore ho be bonolo ho eketsa haholo ho khanya ha merero ea, 'me kahoo eketsa ho atleha ha papatso ka nako ya e rekisoe.